Atlantic Natural Foods, leading manufacturer of plant-based brands announced today that the Loma Linda brand is relaunching TUNOTM, the UK’s leading plant-based seafood alternative, with contemporary designs applied to all products, and a new and improved recipe across the TUNOTM range.
In line with the relaunch, the brand has also introduced a fifth TUNOTM flavour, Mild Curry, adding to its current offering of TUNOM Mayo, Spring Water, Lemon Pepper and Thai Sweet Chili.
All of the TUNOTM flavours will be available for sampling at the Natural & Organic Products Expo in London at Atlantic Natural Foods stand no. X86. TUNOTM Mild Curry will also be on display for the Best New Vegan Product Awards.
Made with ethically and sustainably sourced plant-based ingredients Loma Linda’s award-winning TUNOTM is a protein-rich, gluten-free seafood alternative, with the perfect, light, flaky texture of traditional tuna and is completely fish-free. The brand is also the first seafood alternative to carry ‘The Vegan Society’s renowned Vegan Trademark.
TUNOTM was created in collaboration with seafood industry experts from around the world to help address the growing crisis of global fish stocks being overfished.
Kelly Krause, Atlantic Natural Foods Chief Innovation Officer said: “We believe plant-based foods are integral to a sustainable future and should be accessible to all consumers. To achieve this, we strive to produce products that deliver on flavor, value, and convenience – ensuring you don’t have to make a trade-off between your health, wallet, or the planet.”
The brand has to date protected 300,000 fish in our oceans through sales of its innovative products and is tackling the overfishing problem across the globe head on by encouraging consumers to eat more flexibly and choose plant-based fish alternatives a couple of times a week.
Loma Linda is confident the relaunch will facilitate more opportunities in the market and attract more tuna lovers to switch to plant-based with the new and improved product, as well as appeal to vegans and vegetarians.
The team is also working on several exciting new plant-based concepts to develop their range and expand their alternatives further.
Mike Easterbrook, Atlantic Natural Food’s European Agent said: “We are eager to present our brand relaunch, which offers a new and improved recipe and a fifth flavour of TUNOTM to our growing customer base.
“We’ve invested significantly to find the right balance of flakiness and texture to provide a plant-based experience closer to that of tuna, including seaweed and DHA Algal Oil. This combination provides a fresh-from-the-sea fish flavour which we know is important to our customers.
“At Loma Linda, we are committed to developing more new products in this area, being a key innovator for ambient plant-based products in the marketplace. Our future plans will cover not just fish alternatives, but new meat alternatives too.”
In the UK & Ireland, Loma Linda is distributed by partners Worldwide Food Associates and is available in major UK retailers including Co-Op, Asda, Morrisons, Holland & Barret and selected independent health food stores, wholesalers and online retailers.
ENDS
Press release issued on behalf of Atlantic Natural Foods by BIG Partnership. For more information contact Lydia McCall on lydia.mccall@bigpartnership.co.uk.
Notes to Editor
About Loma Linda
Established 1890 in the US, Loma Linda has been a leader in sustainable foods with its unique line of products that contribute to a healthy world. Believing that plant-based proteins are key to a healthy lifestyle, Loma Linda products aim to serve every taste and dietary need.
Loma Linda is available in over 6,000 retailer outlets across the USA and is now available in select stores and websites in the UK.
Follow on Instagram @lomalindauk
About Atlantic Natural Foods
Headquartered in Nashville, N.C., Atlantic Natural Foods is the leading shelf stable manufacturer and provider of Loma Linda®, TUNO™, neat® and Kaffree Roma™ brand products. Its mission is to provide affordable, sustainable and healthy sources of plant-based protein food for all lifestyles and people to live healthier, longer lives. The company operates its own manufacturing facility as well as a joint venture in Thailand. The brands are sold in 25,000 stores throughout the U.S. and in 30 countries, including the U.K., EU, South Africa and Australia. To learn more about Atlantic Natural Foods, please visit www.atlanticnaturalfoods.com or follow the brand on Facebook, Instagram or Twitter.
About Worldwide Food associates
Worldwide Food Associates Limited is a progressive, innovative importer and distributor who successfully launch and develop FMCG brands in the highly competitive UK and European retail markets. WFA works with brands such as Street Kitchen and Passage Foods.
http://www.wwfa.co.uk/
