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CATCH OF THE DAY: MORRISONS LAUNCHES PLANT-BASED ALTERNATIVE TO TUNA

CATCH OF THE DAY: MORRISONS LAUNCHES PLANT-BASED ALTERNATIVE TO TUNA

First UK supermarket to offer new plant-based range

One of the UK’s top four supermarkets, Morrisons, will become the first major retailer to stock global brand Loma Linda’s seafood alternative TUNO.

Made with natural plant-based ingredients, this protein-rich, gluten-free food features the light, flaky texture of seafood and is completely fish-free.

TUNO has been created in collaboration with seafood industry experts from around the world to help address the growing crisis of global fish stocks being overfished and depleted.

The product offers a delicious, ocean-safe product, with around 100 calories or less per serving, which can be enjoyed as a snack, sandwich filler or salad topping.

Shoppers can choose from flavours including: Spring Water, TUNO Mayo (made with vegan mayonnaise), Lemon Pepper, Sweet Chilli, all of which will be available in 142g cans, together with 85g on-the-go pouches covering the additional flavour of Sesame Ginger.

Andrew Wilson, Morrisons Tuna Buyer said: “We have listened to so many customers who want an easy alternative to tuna, that’s high in protein and can be used in much the same way. TUNO provides a convincing alternative for sandwiches, pasta and salads.”

Loma Linda’s range of TUNO products have been brought to the UK market by leading global health foods supplier All About Healthy Foods (the principal of Atlantic Natural Foods, LLC) in partnership with distributer Worldwide Food Associates (WFA).

Eric Woods, Managing Director at Worldwide Food Associates, said: “Health and sustainability are critical components in a world where today’s shoppers are not only aware of the benefits of plant-based proteins, but also embracing them as part of a healthy lifestyle.

“As such, retailers like Morrisons are significantly increasing the space allocated to plant-based alternatives, as more brands and SKUs enter the market.

“TUNO has already received positive reviews from consumers stateside and in Australia and we are looking forward to bringing this new product to UK consumers, providing a tasty, nutritious and sustainable alternative to tuna.”

The full range of TUNO products are now available in Morrisons stores nationwide and can be found in the canned fish aisle from, priced from £1.30.

TUNO was recently named as a finalist in the best new vegan product category at this year’s Natural Organic Products Europe – one of the industry’s biggest events.

More about the Loma Linda range of products can be found here.

Press release issued on behalf of AAHF and WFA by BIG Partnership. For more information contact Laura Berry on laura.berry@bigpartnership.co.uk or call 0161 806 0851

About Loma Linda

Established 1890 in the US, Loma Linda has been a leader in sustainable foods with its unique line of products that contribute to a healthy world. Believing that plant-based proteins are key to a healthy lifestyle, Loma Linda products aim to serve every taste and dietary need.

Loma Linda is available in over 6,000 retailer outlets across the USA and is now available in selected stores and websites in the UK.

To learn more about Atlantic Natural Foods, please visit https://lomalinda.co.uk/.

About Atlantic Natural Foods
Headquartered in Nashville, NC, Atlantic Natural Foods is the leading shelf stable manufacturer and provider of Loma Linda®, Neat® and Kaffree Roma™ brand products. Its mission is to provide affordable, sustainable and healthy sources of plant-based protein food for all lifestyles and people to live healthier, longer lives. The company operates its own manufacturing facility as well as a joint venture project in Thailand. To learn more about Atlantic Natural Foods, please visit https://lomalinda.co.uk/ or follow the brand on FacebookInstagram or Twitter.

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