The UK’s first plant-based seafood alternative, TUNO™ from Atlantic Natural Foods brand Loma Linda®, is now available in selected Sainsbury’s stores across the country.
After gaining critical mass in the UK market, being stocked in three of the top four supermarkets, including Asda and Morrisons, Loma Linda hopes the latest listing will boost sales and build a good stable growth platform for 2021.
Made with natural plant-based ingredients, Loma Linda’s award-winning TUNO is a protein-rich, gluten-free seafood alternative, which recreates the light, flaky texture of traditional tuna and is completely fish-free.
TUNO was created in collaboration with seafood industry experts from around the world to help address the growing crisis of global fish stocks being overfished and depleted.
Each can offers a delicious, ocean-safe product with around 100 calories or less per serving, and can be enjoyed as a snack, sandwich filler or salad topping.
Sainsbury’s shoppers can choose from four flavours of TUNO, including Spring Water, Thai Sweet Chilli, TUNO Mayo and Lemon Pepper priced at £1.30 per 142g .
Since launching in Asda stores last year, the first retailer to offer an in-store plant-based destination to its aisles, the product has been a hit with consumers and has seen impressive product sales.
Loma Linda’s range of products, which include other protein-rich, convenient and affordable plant-based meals, have been brought to the UK market by leading global health foods supplier Atlantic Natural Foods, LLC in partnership with UK distributer Worldwide Food Associates (WFA).
Eric Woods, managing director, WFA said: “Sainsbury’s is one of the UK’s leading supermarkets and we are proud to secure this listing for TUNO, giving more consumers the opportunity to try our plant-based products in time for Veganuary.
“Plant-based protein alternatives are our future and TUNO is committed to delivering healthful, sustainable foods to future generations. The rise in plant-based products on the market shows that following a plant-based diet is not just a trend, rather a lifestyle that more and more families are adopting.
“We hope TUNO will become a staple in people’s weekly shop and we look forward to seeing more consumers enjoy the product range.”
Press release issued on behalf of ANF and WFA by BIG Partnership. For more information contact Lucy Dobson on firstname.lastname@example.org
About Worldwide Food Associates
Worldwide Food Associates Limited is a progressive, innovative importer and distributor who successfully launch and develop FMCG brands in the highly competitive UK and European retail markets. WFA works with brands such as Street Kitchen, Passage Foods ,Celebrate Health , Angel Revive and Le Stagioni d’Italia http://www.wwfa.co.uk/
About Atlantic Natural Foods
Headquartered in Nashville, NC, Atlantic Natural Foods is the leading shelf stable manufacturer and provider of Loma Linda®, Neat® and Kaffree Roma™ brand products. Its mission is to provide affordable, sustainable and healthy sources of plant-based protein food for all lifestyles and people to live healthier, longer lives. The company operates its own manufacturing facility as well as a joint venture project in Thailand. To learn more about Atlantic Natural Foods, please visit www.atlanticnaturalfoods.com or follow the brand on Facebook, Instagram or Twitter.
For more information on Atlantic Natural Foods or its Loma Linda brand of products, visit www.atlanticnaturalfoods.com.
About Atlantic Natural Foods
Headquartered in Nashville, NC, Atlantic Natural Foods is the leading shelf stable manufacturer and provider of Loma Linda®, Neat® and Kaffree Roma™ brand products. Its mission is to provide affordable, sustainable and healthy sources of plant-based protein food for all lifestyles and people to live healthier, longer lives. The company operates its own manufacturing facility as well as a joint venture project in Thailand. To learn more about Atlantic Natural Foods, please visit www.atlanticnaturalfoods.com.